Fallon wins global Oxfam brand brief

LONDON - Oxfam International, the poverty relief charity, has appointed Fallon as its global strategy and design agency.

Oxfam...appointed Fallon for global strategy and design
Oxfam...appointed Fallon for global strategy and design

The agency picked up the business following a pitch against three undiclosed agencies.

Fallon will work on an overhaul of the charity’s branding, devising a revamped tone of voice for the brand, which it will adopt on a global basis.

In a bid to unify its brand positioning, Fallon will produce a brand book containing a series of design guidelines for the charity. It is understood this will include a new logo.

The appointment does not affect Oxfam’s UK creative account, which remains with RKCR/Y&R.

The agency picked up the £3 million business in 2007 and has produced campaigns including the recent be humankind animated spot featuring a group of impassioned characters who attempt to shout down the word injustice.