Fallon wins MoD privatisation task

Fallon has won a pounds 6 million project from the Ministry of

Defence, which will see the agency promote the MoD's

soon-to-be-privatised technology division, QinetiQ.



The agency will help launch QinetiQ, the commercial arm of the Defence

Evaluation and Research Agency. QinetiQ, which will be officially

launched in July, offers science and technology solutions to commercial

enterprises.



It is not yet known which agency will handle media on the business, but

Unity has been working on a strategic consultancy basis to date.



Fallon's remit will be to inform the public about QinetiQ, its

positioning and the resources it can offer the commercial sector. DERA

can draw from a wide range of technologies - including substances such

as liquid crystal displays and flat speakers - to apply to systems such

as satellite navigation and flat screen televisions for every-day

consumer use.



Fallon's appointment marks the first initiative from DERA's new

marketing director, Brenda Jones, who joins from IBM where she held the

position of marketing director for Northern Europe, Middle East and

Africa.



Sir John Egan, the former chief executive of Jaguar Cars and the BAA,

was recently appointed chairman of the company, in a bid to prepare the

organisation for the commercial sector.



Robert Senior, a partner at Fallon, said: 'New DERA is a good

opportunity for the private sector to develop its science and technology

capabilities. It's an astonishing organisation and we're delighted to be

involved.'



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