The families of top Premiership players are to feature in new
Coca-Cola idents, created by Wieden & Kennedy Amsterdam.
The ads aim to provide a unique insight of the families' real lives.
The bumpers support ITV's The Premiership football programming, which
airs for the first time at 7pm on Saturday 18 August.
Viewers will be subjected to anecdotes into how individual players'
grandparents, parents, brothers, sisters and cousins enjoy a unique
relationship with the game.
The ads will feature a family from each of the Premiership clubs, such
as relatives of Rio Ferdinand of Leeds and Robbie Savage of Leicester
Charlotte Oades, Coca-Cola Great Britain and Ireland's marketing
director, said: "Coca-Cola GB has been involved in football at all
levels for more than 30 years with our associations with grassroots
football, right through to international events such as the World
"The break bumper creative has been specifically developed to feature
top Premiership players' families enjoying their own unique relationship
with the game."
The ads were art directed by John Boiler and written by Jon
Direction was by James Marsh through @radical.media. Media was handled