Famous vans publicise LDV

LDV, Britain’s only specialist van manufacturer, unveils its second campaign through Simons Palmer Clemmow Johnson this weekend.

LDV, Britain’s only specialist van manufacturer, unveils its second

campaign through Simons Palmer Clemmow Johnson this weekend.



The poster campaign takes famous ’vans’ and substitutes them with the

LDV logo. The three executions - using Lee Van Cleef, Vincent Van Gogh

and Rip Van Winkle - do not show a single picture of an LDV van.



Wendie Stone, the account director on the business, said: ’The van

market is increasingly crowded, making it difficult for a smaller

player, without the benefit of a multi-million pound supporting car

marque, to break through.’



The advertising’s intention is ’to make LDV famous’. It was devised by

Guy Moore and Tony Malcolm, two of the agency’s four joint creative

directors.



Next month, the campaign continues in specialist press and on radio.



Malcolm Jefferies, the marketing director of LDV, said: ’We are

delighted with this innovative approach which builds upon the poster

campaign we ran last year.’



Simons Palmer won the LDV account last year. Media on the account is

handled by Manning Gottlieb Media.



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