How Fanta elevated Halloween with its '13th floor' VR experience

Fanta turned its focus to experiences away from TV campaigns to make its brand more relevant to 16- to 19-year-olds. Kim Benjamin finds out why the brand created a spooky 13th floor party.

Sign in to continue

Sign In

Forgotten Password?

Contact Support

Having trouble signing in?

Contact Customer Support at
or call 020 8267 8121



  • Limited free articles a month
  • Exclusive registrant only content
  • Free email bulletins


Become a Member

From £78 /quarter*

  • Full access to
  • Exclusive event discounts
  • Plus much more...

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>