Farm lands Skinny Cow creative brief

Farm has picked up the £2 million advertising account for the low-fat ice-cream brand Skinny Cow.

The agency picked up the business following a four-way pitch against undisclosed agencies. The business was previously split between VCCP, which created TV work for Skinny Cow, and the Leeds-based direct marketing agency Outside the Box.

Skinny Cow is not planning on putting out any further TV work until the middle of next year. The company's most recent campaign was launched in June this year and featured a voiceover from the Radio 1 DJ Sara Cox. The ad showed a sophisticated woman spilling ice-cream on her jacket. The tagline was: "Like ice-cream, love Skinny Cow."

Farm has now been briefed to build the Skinny Cow brand from something that women know about, to being something they love.

Nicola Hobbs, the brand manager for Skinny Cow, said: "Farm presented an in-depth understanding of the Skinny Cow brand with a passionate strategic and creative flare. With capabilities to handle all aspects of brand development and communications, we believe its team will be a huge asset for the future growth of our business."

Media duties on the account will continue to be handled by Rise Communications. The agency picked up the business in October 2004.

Skinny Cow, which is the UK's top-selling low-fat ice-cream, was launched in January 2004 and is manufactured by Richmond Foods under licence from Nestle.

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