Farm scoops Freesat creative account

LONDON - Farm has picked up the above-the-line account for Freesat, free digital satellite service backed by ITV and the BBC.

Freesat...Farm picks up ad account
Freesat...Farm picks up ad account

The agency picked up the business in a pitch against a number of undisclosed agencies. Creative Brief handled the review.

Freesat has previously worked with Fallon, which produced a print and poster campaign for the service's launch in May. The agency did not repitch for the business.

A pitch for the company's direct marketing account, which began in May, is still ongoing.

Since the service was given approval by the BBC Trust last April, Freesat has appointed MPG to its media business, Agency Republic to produce its digital advertising and Billington Cartmell to handle its retail activation activity.