Farm set to release Lastminute.com campaign

LONDON - Farm has created a new print, digital, radio and poster campaign, continuing last year's "Grab Summer" theme.

Farm...new campaign for lastminute.com
Farm...new campaign for lastminute.com

The agency wanted to capture an explosion of energy "as if summer has been kept pent up in a box all winter".

The campaign involves three-dimensional lilos, beach balls and tuk tuks flying though the air.
It launches on Monday and will run until the end of August.






Credits

Project name: Unleash Summer
Client: Julie Davidson, UK Marketing Director , lastminute.com
Brief: Make lastminute.com the only place to go if you want to make the most of summer 2008.
Creative agency: Farm
Creative Directors: Owen Lee and Gary Robinson
Copywriter: Edward Copeland
Art director: Lee Williams
Production Company: The Mill