Farm unveils debut work for jobs website

Farm has created the launch campaign for Hotrecruit. co.uk, the jobs website aimed at temporary workers.

Farm has created the launch campaign for Hotrecruit. co.uk, the

jobs website aimed at temporary workers.



The site targets three groups: students, antipodeans and temporary

workers.



The first work, which breaks next week, will target the first two groups

and will be concentrated in central London.



Robert Smith, a partner at Farm, said: ’The idea is to hijack as many

recruitment media as possible which are traditionally low budget and

poorly produced and then use the media creatively to get the Hotrecruit

name quickly established as the place for the best temp jobs.’



The campaign uses a variety of media including press, leaflets, placards

carried through the streets and radio. All the executions either

seemingly promote awful jobs and use the line, ’should have gone to

Hot-recruit.co.uk’, or advertise a great job and use the line, ’for temp

jobs like this contact Hotrecruit.co.uk’.



One execution reads: ’Temps required to clean chewing gum off

pavement ... long hours, terrible wages.’



Another execution uses a more positive approach: ’TV stars wanted to

work with Julian Clary and Denise Van Outen ... have fun in the sun and

get paid for it.’ It goes on to say that to get a job like this contact

Hotrecruit, and uses the endline: ’The permanent solution to temporary

work.’



The campaign was written, art directed and designed by James Crailsheim,

Tony Bradbourne and Jason Ellis. Media planning was by Farm and press

buying was through Equinox.



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