Farm has won the advertising task for The Little Big Food Company, the new organic food company backed by Heinz.
The agency fought off pitches from Fallon, Mother and Interfocus to win the account, which is thought to be worth between pounds 5 million and pounds 6 million over the next two to three years.
'Companies like this don't come along very often. They are serious about creating a long-term business and brand and it's exciting to be involved from the very beginning,' Gary O'Donnell, the account director, said.
Little Big is headed by Tony Risso-Gill, formerly a divisional marketing director at Heinz and United Biscuits. Heinz owns a minority share. The company will launch next May with a range of frozen organic meals.
Media companies are not being approached at the moment, but Risso-Gill said the company will begin by focusing on new-media campaigns.