Sue Farr, marketing controller for BBC Broadcast, has landed the
BBC’s first marketing director post and immediately called a review of
the broadcast division’s creative advertising roster.
Agencies currently working across the pounds 4 million account include
Saatchi and Saatchi, St Luke’s, Arc, Leagas Delaney, Ammirati Puris
Lintas, plus a raft of regional agencies. It is thought that the aim of
the review is to rationalise the numbers. A decision is expected later
in the spring.
Farr was appointed in preference to a number of higher profile
candidates, including the former Bates Dorland chief executive, Paul
In the pounds 120,000 post, Farr will be responsible for co-ordinating
the BBC’s UK branding, strategic marketing and press and publicity.
Farr joined BBC Radio in 1993 as head of marketing and publicity and,
last November, was appointed marketing controller for BBC Broadcast as
part of a re-organisation which led to the creation of the BBC