Farrow & Ball "Relax, it's modern emulsion" by BMB

Farrow & Ball puts the pain in "paint" with a series of stain-free spots.

The trio of ads feature homeowners as they try their best to protect their walls from a series of sticky situations. "Contract" shows one woman as she makes a child sign a legally binding contract which claims that in the case of any wall-based "negligence", the child or her guardian "will pay in full for the redorecation of the aforementioned walls or face possible legal actions. "Protection" shows a dog as it is shamed into wearing a hazmat suit to prevent making a mess, while "Vino" shows a group of adults as they drink wine from sippy-cups to avoid spillages. 

The ads launched yesterday (14 September) across social, out-of-home and print activity which showcase the brand’s durability in the face of chaos. They were created by Will Marsden and Jordan Down, and directed by David Kerr through Hungry Man.