FASHION AND SPORTS APPARE 03: Adidas - Mechanical Legs

Hollywood directorial talent has, for once, been effectively utilised in this futuristic Adidas commercial. David Fincher (Fight Club, Panic Room, Seven) has brought a pair of cybernetic legs to life creating a truly breath-taking piece of choreography. The ad, which promotes the a3 Basketball shoes, features a robot displaying his skills before knocking out his bare-footed opponent, in a forceful demonstration of the strapline, "More power to you". A visually stunning spot.


Product/client: Adidas

Agency: 180

Keizersgracht 253

1016 eb Amsterdam



Agency: TBWA Chiat/Day

55 Union St

San Francisco CA 94111, USA


Creative team: Chuck McBride, Todd Grant

Agency producer: Jennifer Golub

Production company: Anonymous Content

8522 National Blvd #101 Culver City 90232

California USA

Director: David Fincher

Producer: Robin Buxton

Post-production companies: Spot Welders

825 Hampton Drive

Venice CA 90291 USA

Editor: Jim Haygood

Digital Domain Commercials

300 Rose Avenue

Venice 90291CA, USA


Sound design; Ren Klyce; Mit Out Sound

Animations: Bernd Angerer, Poitr Karwas, Giancarlo Lari

Visual effects supervisor: Eric Barba

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content