FASHION AND SPORTS APPARE 05: Nike Presto - The Angry Chicken

These retro French-style mini-movies are strange, original and utterly bonkers. So it comes as no great surprise to find out that they are directed by the Kings of subversive comedy - Traktor. Filmed in 16mm rostrum camera to give a kitsch and organic feel, the spots feature a group of urban gymnasts - Le Parkour (David Belle, the founder starred in the recent BBC Rush Hour spot - see CS Issue 30). The ads are breathtaking, funny and a sure-fire winner with the target audience.


Product/client: Nike

Agency: Wieden & Kennedy

224 Northwest 13th Avenue

OR 97209 Portland


T: +1 503 937 7000

F: +1 503 937 8000

Creative Directors: Susan Hoffman, Carlos Bayala

Agency Producer: Jennifer Smieja

Art Director: Danielle Flagg

Writer: Mike Byrne

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London


T: +44 20 7792 8483

F: +44 20 7792 8870


Director: Traktor

Producer: Philippa Smith

Director of Photography: Harris Savides

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL


T: +44 20 7434 3100

F: +44 20 7437 3951


Editor: Rick Russell; Final Cut

Inferno Artist: Alex Lovejoy