Father's Quarterly magazine launches from 3D stable

LONDON - Publisher 3D media is attempting to target fathers who have grown out of lad magazines with the launch of FQ.

The launch of FQ follows the recent publication of Dad, a bi-annual magazine from former Esquire editor Peter Howarth that will be distributed via ante-natal waiting rooms and newsstands.

FQ, which goes on sale on May 29 with a cover price of £2.99, targets men aged 25 to 42 with a family. The first issue features David Beckham on the cover and contributions from writers from magazines including Men's Health, FHM and The Guardian.

The magazine will be available quarterly on newsstands, including WH Smith and other retailers. 3D is a publisher of a range of golfing and other sports titles.

Damion Queva, head of 3D, said: "There are so many men out there with money to spend and a thirst for knowledge and information, as well as a good read. They've grown out of lads mags and they haven't been provided for."

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