Jim Faulds, the managing director of Faulds Advertising, is
stepping back as part of an agency restructure that creates five new
divisions, each of which will be branded separately.
The five sub-brands will be named Classic Faulds, Total Faulds, Fast
Faulds, Media Faulds and Future Faulds. They will deal with traditional
advertising, integrated communications, retail clients, media and new
Christine Tulloch, the agency’s new marketing director, said: ’The
competition has increased and we must be leaner and hungrier. This is
not a cosmetic change.’
In the past few years, start-ups such as 1576 and the Union have grown
to become major players in Scotland - 1576 recently won one of Faulds’
flagship accounts, the Scottish Tourist Board.
Faulds becomes chairman of the 14-year-old agency and chief executive of
Randotte, the marketing communications group that includes Faulds
Advertising. Dennis Chester, the planning director, becomes managing
director while his planning deputy, Greig McCallum, takes over the top
Tulloch, the media director of ten years, will work as marketing
director alongside Ian Wright, the client services director.