Faulds Advertising is showcasing its debut work for Big City Network, Emap Performance's radio portfolio, in a national poster campaign entitled 'feel the noise'.
The rebranding campaign kicks off with a focus on Manchester's Piccadilly Key 103 FM radio station. It will aim to illustrate how Key 103 is part of the fabric of the city. In the ads, inanimate objects react to the sounds of a contemp-orary playlist.
The outdoor campaign consists of a series of 96-sheets, with executions entitled 'snow storms' and 'goldfish tank', and a series of six- sheets named 'lava lamp' and 'xmas tree'.
The campaign was written by Pete Bastiman and art directed by Steve Mawhinney. Media planning and buying is through Rocket.