Faulds walks out of IPA after row about membership rates

Faulds Advertising has pulled out of the Institute of Practitioners in Advertising in the week before this year’s Scottish IPA Effectiveness Awards.

Faulds Advertising has pulled out of the Institute of Practitioners

in Advertising in the week before this year’s Scottish IPA Effectiveness

Awards.



Edinburgh-based Faulds has been critical of the IPA in the past, and has

resigned its membership because, it says, it is not getting value for

money from the trade body.



Faulds has not entered any of its work for the Effectiveness Awards next

week, which are chaired by John Bartle. The Leith Agency and 1576 have

scooped most of the creative agency nominations instead, with six and

four respectively.



Nick Phillips, the director-general of the IPA, said: ’I am keen to keep

Faulds in. It is a major player and the IPA should have all the major

players in. Some of the value we provide, because it is spread around

different departments, can go unnoticed by the chairmen and chief

executives of agencies.’



The IPA fee structure is based on a percentage of the gross income of

individual agency members. Phillips added that the IPA provides a lot of

umbrella benefits which affect all agencies, including non-members.



These include the IPA’s role in last year’s dispute with Equity and its

involvement in the successful lobby to move News at Ten.



Dennis Chester, managing director of Faulds, said: ’I am not on a

crusade against the IPA. But for a long time I have felt that regional

agencies shouldn’t be charged the same rates as national agencies. We do

not get value for money from the IPA.’



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