Faulds Advertising has pulled out of the Institute of Practitioners
in Advertising in the week before this year’s Scottish IPA Effectiveness
Edinburgh-based Faulds has been critical of the IPA in the past, and has
resigned its membership because, it says, it is not getting value for
money from the trade body.
Faulds has not entered any of its work for the Effectiveness Awards next
week, which are chaired by John Bartle. The Leith Agency and 1576 have
scooped most of the creative agency nominations instead, with six and
Nick Phillips, the director-general of the IPA, said: ’I am keen to keep
Faulds in. It is a major player and the IPA should have all the major
players in. Some of the value we provide, because it is spread around
different departments, can go unnoticed by the chairmen and chief
executives of agencies.’
The IPA fee structure is based on a percentage of the gross income of
individual agency members. Phillips added that the IPA provides a lot of
umbrella benefits which affect all agencies, including non-members.
These include the IPA’s role in last year’s dispute with Equity and its
involvement in the successful lobby to move News at Ten.
Dennis Chester, managing director of Faulds, said: ’I am not on a
crusade against the IPA. But for a long time I have felt that regional
agencies shouldn’t be charged the same rates as national agencies. We do
not get value for money from the IPA.’