FCA "PPI finale" by M&C Saatchi London

Arnold Schwarzenegger won't be back after his decapitated head makes its final outing for the Financial Conduct Authority.

The campaign encourages stragglers to claim for missold payment protection insurance in the final two months before the deadline. Five ads feature the animatronic head of the actor and politician going through a series of trials. The work was created by Thom Farrall and Liam Campbell, and directed by Ninian Doff through Pulse Films.

Credits

Head of business and consumer communications
Campaign lead
Research & production lead
Digital lead
Group chief creative officer
Creative directors
Head of strategy
Agency producer
Account director
Account manager
Graduate account manager
Creative producer
TV production company
Director
Production company producer
Lighting cameraman
Post-production
ETC
Film editor
VO studio
Print production company
Photographer

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