FCA "ScamSmart - online trading scams" by M&C Saatchi

A social media campaign for the Financial Conduct Authority (FCA) warns against crypto and forex online trading scams.

The ads depict various people living the high life in opulent surroundings, in the style of Instagram influencers, thanks to their investment prowess. But when a user interacts with the post, it is revealed that the person is actually standing in front of a green screen and the wealth is fake. The work was created by Becky Brice and Sara Halliday.

Credits

Client
FCA
Campaigns senior associate
Campaigns associate
Creative directors
Head of strategy
Strategist
Account director
Account manager
Graduate account manager
Senior agency producer
Agency producer
Photographer
Production company

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