FCB breakaway outfit finalises top line-up

Delaney Lund Knox Warren & Partners has finalised its new management line-up following its breakaway from the merged FCB and Delaney Fletcher Bozell.

Delaney Lund Knox Warren & Partners has finalised its new

management line-up following its breakaway from the merged FCB and

Delaney Fletcher Bozell.



The four founding partners are joined by a further four equity partners:

Gary Betts and Malcolm Green, Richard Warren and James Pool.



Helen Weisinger, business development director for Delaney Fletcher,

will stay on as head of new business for the new agency, and Tara

Howell, formerly a board account director, becomes head of account

management.



Betts and Green are the agency’s most senior creative team and were

responsible for its Ambrosia ’Go West’ campaign and its current

Financial Times work.



The pair previously worked at McCann-Erickson, where they were joint

executive creative directors until 1997.



Richard Warren, who has the same name as one of the founding partners,

is the art director responsible for the agency’s Teacher Training

’talking heads’ commercial.



Pool comes from a direct marketing background: he was managing director

of Anthem, which closed earlier this year. At Delaney Fletcher he has

been running the Save & Prosper account.



Tom Knox, one of the founding partners, said: ’The philosophy of the new

agency is going to be that of a partnership. The partners must be a

strong team. Gary and Malcolm are proven creative people. James and

Richard were key members of Delaney Fletcher and will be instrumental in

the success of the new team.’



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