The Interpublic agency beat Abbott Mead Vickers BBDO and Karmarama in the final stages of the process, which began in October 2015. VCCP was involved earlier in the review.
Bartle Bogle Hegarty was the incumbent and had been Barnardo’s creative agency for 16 years. The partnership bore controversial but lauded work, including images of a baby injecting itself with heroin and abused children with the faces of old women. The latter campaign won a Grand Prix at the 2002 IPA Effectiveness Awards.
However, Barnardo’s marketing team has undergone significant changes in recent years and the charity split with BBH in May 2015. The Publicis Groupe agency’s chief executive, Ben Fennell, commented at the time: "There are some moments when a dignified silence is the most appropriate response."
Barnardo’s is marking its 150th anniversary in 2016.