FCB Inferno scoops Pearson literacy brief

Pearson, the publisher that recently sold the Financial Times and The Economist, has appointed FCB Inferno to develop an integrated campaign for its Project Literacy initiative.

FCB Inferno scoops Pearson literacy brief

The agency won the business after a competitive pitch. It has been briefed to create a global campaign to raise awareness of illiteracy and the benefits of literacy. The activity will launch in 2016.

Pearson launched the project this week by delivering a petition to the United Nations to urge world leaders to tackle illiteracy.

Emilie Colker, Pearson’s vice-president of brand and social impact, said: "FCB Inferno presented a series of ideas that we are confident will make an impact with both Project Literacy partners and the public to end illiteracy".