FCB Inferno's interactive arm captures three digital briefs

FCB Inferno's nine-month spree to hire talent for its burgeoning interactive and content group has borne fruit, with the division winning business from Havaianas, Columbia Threadneedle Investments and Sailor Jerry.

FCB Inferno: Friend, Blundell, Bestley, Acton and Whitelock
FCB Inferno: Friend, Blundell, Bestley, Acton and Whitelock

FCB Inferno has been appointed the social media agency for Havaianas, the flip-flop brand, across EMEA; the lead digital and integrated marketing agency for Columbia Threadneedle, an asset management house; and the global digital agency for Sailor Jerry rum.

The wins follow five senior hires within the division. It is led by the director of inter­active and innovation, Paul Blundell, who joined from BMB, where he was the head of interactive. Blundell reports to Frazer Gibney, the FCB Inferno chief executive.

Adrian Friend, who was the technical director at Isobar, has been hired as the head of technology, while Gilles Bestley, formerly a senior designer at Abbott Mead Vickers BBDO, was appointed the head of interactive design.

The group also includes Lee Whitelock, the head of user experience, who was previously the lead user ex­perience designer at ORM, and Jonathan Acton, the head of interactive delivery, who was formerly a consultant.

Blundell said: "We have ‘interactive’ sitting as a mesh across all agency functions… It is this level of collaboration that helps us unlock our clients’ business problems."