The acquisition of Banks Hoggins O’Shea by FCB last week was given
the thumbs up by users of Campaign’s website, CampaignLive, this week.
Asked if FCB had bought wisely in a bid to transform its London office
into a credible centrepiece for its European network, 67 per cent
thought it had.
In the second question in the Swingometer feature on channel one of the
site, the focus was Procter & Gamble - which last week moved to
modernise its dealings with advertising agencies.
The move, which involves new payment arrangements and a looser attitude
towards conflicting accounts held by agencies that work with the
company, has been criticised as coming too late. However, 72 per cent of
voters rejected the criticism.
Meanwhile, Radio One was back in the news last week with the appointment
of a new ad agency, Fallon McElligott, which has been given the task of
making the station appear to be warmer and more accessible. According to
Gail Nuttney, the marketing manager at Radio 1, the station was ’in
danger of cooling itself out of existence’. Asked if she was right,
there was widespread agreement - 81 per cent voted yes.
A fourth question was thrown in this week to test the reaction to the
revamped IPA effectiveness awards held last week. We asked those who
were there if the new format worked for them. A massive 89 per cent said
CampaignLive’s Favourite Ad poll this week showed a resounding victory
for the Discovery Channel’s ads from Bates Dorland, which polled 53 per
cent of the vote.