FCB’s acquisition of Banks Hoggins gets readers’ thumbs up

The acquisition of Banks Hoggins O’Shea by FCB last week was given the thumbs up by users of Campaign’s website, CampaignLive, this week. Asked if FCB had bought wisely in a bid to transform its London office into a credible centrepiece for its European network, 67 per cent thought it had.

The acquisition of Banks Hoggins O’Shea by FCB last week was given

the thumbs up by users of Campaign’s website, CampaignLive, this week.

Asked if FCB had bought wisely in a bid to transform its London office

into a credible centrepiece for its European network, 67 per cent

thought it had.



In the second question in the Swingometer feature on channel one of the

site, the focus was Procter & Gamble - which last week moved to

modernise its dealings with advertising agencies.



The move, which involves new payment arrangements and a looser attitude

towards conflicting accounts held by agencies that work with the

company, has been criticised as coming too late. However, 72 per cent of

voters rejected the criticism.



Meanwhile, Radio One was back in the news last week with the appointment

of a new ad agency, Fallon McElligott, which has been given the task of

making the station appear to be warmer and more accessible. According to

Gail Nuttney, the marketing manager at Radio 1, the station was ’in

danger of cooling itself out of existence’. Asked if she was right,

there was widespread agreement - 81 per cent voted yes.



A fourth question was thrown in this week to test the reaction to the

revamped IPA effectiveness awards held last week. We asked those who

were there if the new format worked for them. A massive 89 per cent said

no.



CampaignLive’s Favourite Ad poll this week showed a resounding victory

for the Discovery Channel’s ads from Bates Dorland, which polled 53 per

cent of the vote.



See www.campaignlive.com.



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