FCB has delivered its valedictory work for Tambrands with a print
campaign that takes a light-hearted but sympathetic look at women’s
The ads, for Tampax Satin, are due to break in women’s magazines in
December and are the work of an all-female team at the agency.
They are the last ads to be produced by FCB before the Tambrands account
moves to Leo Burnett in a pounds 45 million global realignment
(Campaign, 20 June).
Written by Michelle Power and art directed by Susan Byrne - former D&AD
students of the year - one ad sympathises with woman who suffer period
symptoms , such as spots, greasy hair and aching stomachs.
The other compares the discomfort of eyelash curlers, platform boots and
hour-glass basques with the comfort of Tampax Satin.
Byrne said: ’We wanted the work to reflect the experiences of women.
Having an all-female team helped in creating the ads as we held
no-holds-barred conversations .’
Sarah O’Hanlon, FCB’s account director on the business, said the ads
allowed for the innovative use of media. ’They have the advantage of
dominating the spread, making them more likely to be seen and read,’ she
The switch of the business to Burnetts is the result of the sale of
Tambrands six months ago to Procter & Gamble, which agreed the FCB work
should run despite the change of agency.