FCB unveils last work for Tambrands

FCB has delivered its valedictory work for Tambrands with a print campaign that takes a light-hearted but sympathetic look at women’s period problems.

FCB has delivered its valedictory work for Tambrands with a print

campaign that takes a light-hearted but sympathetic look at women’s

period problems.



The ads, for Tampax Satin, are due to break in women’s magazines in

December and are the work of an all-female team at the agency.



They are the last ads to be produced by FCB before the Tambrands account

moves to Leo Burnett in a pounds 45 million global realignment

(Campaign, 20 June).



Written by Michelle Power and art directed by Susan Byrne - former D&AD

students of the year - one ad sympathises with woman who suffer period

symptoms , such as spots, greasy hair and aching stomachs.



The other compares the discomfort of eyelash curlers, platform boots and

hour-glass basques with the comfort of Tampax Satin.



Byrne said: ’We wanted the work to reflect the experiences of women.



Having an all-female team helped in creating the ads as we held

no-holds-barred conversations .’



Sarah O’Hanlon, FCB’s account director on the business, said the ads

allowed for the innovative use of media. ’They have the advantage of

dominating the spread, making them more likely to be seen and read,’ she

added.



The switch of the business to Burnetts is the result of the sale of

Tambrands six months ago to Procter & Gamble, which agreed the FCB work

should run despite the change of agency.



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