FCB wins Standard Chartered media task

- FCB has been appointed by Standard Chartered to handle the $6.4 million media account for its credit card business in Hong Kong following a competitive pitch.

- FCB has been appointed by Standard Chartered to handle the $6.4 million media account for its credit card business in Hong Kong following a competitive pitch.

FCB won the business after a four-way pitch against DMB&B, Carat and Leo Burnett.

While FCB will handle all media planning and buying tasks Leo Burnett will continue to handle the creative account.



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