FEATURE: Ones to Watch

The temperature proved as hot as the talent in Australia's YoungGuns Awards 2002.

Recognising and nurturing young talent is a key aim of Campaign Screen. Last month, we brought you our New Talent Special, in which we celebrated our second annual New Directors Competition in association with D&AD. This month, we feature highlights from Australia's YoungGuns International Advertising & Design Award.

The YGA creates an opportunity for the under-30s to compete with their peers and demonstrate their talent to potential employers. Its stated aims are: to provide a credible, affordable and fair forum for young advertising and design professionals to compete in; to encourage a global improvement in the quality of advertising and design work; and to help raise the profile of talented younger professionals in the advertising and design industries.

Michael Kean, the YGA's president, pointed out that the quality of the work in 2002 for both advertising & design was outstanding.

He adds: "The top work came not only from the well-known agencies, but also from small creative shops, agencies and countries not normally associated with award-winning work."

The jury chairman for the Advertising Award was, as last year, Dave Droga, executive creative director of Saatchi & Saatchi London, Cannes 2002 Agency: of the Year.

Other international judges included Maximiliano Anselmo from Agulla & Baccetti Argentina and Yuya Furakawa from Dentsu Japan.

Entries were received from 48 countries around the world. The UK achieved first place with 172 points, followed by New Zealand in second place with 56 points.

The 2002 YoungGun of the Year is Antony Nelson, a 27-year-old art director from Saatchi & Saatchi London, for his award-winning and controversial Club 18-30 poster entitled 'Beach', which also won Cannes' press and poster Grand Prix this summer by flagrantly parading the sexual promise that lures young British holidaymakers. Nelson states that his profile - and his agency's - have further improved since winning the title.

In second place is his copywriter, partner Mike Sutherland, with 24 points.

The winning TV work that we show on the tape includes a refreshing idea for FNAC, 'Beethoven, Jaws, New York, New York', with Rodrigo Corbari and Rondon Fernandes at W/Brasil collecting a gold.

Silver went to Ben Mooge at Mother London for the beautifully simple and amusing 'Morris Dancing' for the Observer drugs special. A bronze was awarded to the Digit Brain spot 'Wedding Fight', by Tetsuro Aso from Tugboat Japan.

In the TV campaigns, community service and charity category we feature the powerful Amnesty International ad 'Joseph', by Billy McQueen and Chris Schofield at Generator Bates Auckland.

In the cinema commercials category, bronze went to La Finca Creative: at The Concept Farm for 'Credits', for the New York International Film Festival.

In the music videos animation category, we showcase the silver winner in the Music Videos Special Effects category - 'Sounds of violence' for Cassius, directed by Partizan's Alex & Martin. Another Partizan team, Loic and Aurelien, picked up a bronze for 'Did I give you much', for the artist Snooze.


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