Febreze salutes a stinky Super Bowl tradition

Big Game debut from Grey New York will have fans counting the seconds to halftime.

Febreze’s first Super Bowl ad continues its "Odor Odes" series, earnest homages to smelly but necessary features of American life like the couch or the bathroom. The 30-second Super Bowl spot from Grey New York lauds the halftime bathroom break, the moment when the floodgates open and the excess of the first half of the Big Game makes way for the second. It will air near the end of the second half of the game. According to the brand’s research, U.S. toilets get more use during Super Bowl halftime than at any other point in the year. An extended 2-minute spot released online tells the story in lingering detail.

Credits

Advertiser
Agency
Chief Creative Officer, Grey New York
Executive Creative Director, Grey New York
Executive Creative Director, Grey New York
Creative Director, Grey New York
Creative Director, Grey New York
Associate Creative Director, Grey New York
Associate Creative Director, Grey New York
Project Director
Strategy Director, Grey New York
Strategist, Grey New York
EVP / Global Account Director, Grey New York
SVP / Global Account Director, Grey New York
VP / Account Director, Grey New York
Account Supervisor, Grey New York
Account Executive, Grey New York
Assistant Account Executive, Grey New York
Production Agency
Townhouse President
Townhouse SVP Head of Integrated Production
Townhouse Exec. Integrated Producer
Townhouse Integrated Producer
Townhouse Music Producer
Production Company
Executive Producer
Director
Director of Photography
Music/Sound Design
Principal Talent
Editorial
Editor
Executive Producer
Head of Production
Producer (NY)
Producer (UK)
Assistant Editor (NY)
Assistant Editor (UK)
Postproduction Company
Creative Director
Lead VFX Artist
VFX Artist
GFX Artist
VFX Producer
Telecine Company
Colorist
Executive Color Producer
Content Curation & Clearances

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