Feeding America "I am hunger in America" by Leo Burnett

Hunger-relief charity Feeding America uses artificial intelligence to challenge perceptions about hunger.

Using demographic data from the US Department of Agriculture’s food security report, the organisation generated a single face to convey an aggregate "face of hunger", representing those who are hungry throughout the country.

The face transforms to reflect people from different ages and backgrounds as they discuss their struggles with hunger, from an eight-year-old girl leaving school for the summer to a teenager who got his first job to feed his sisters.

The work was written by Javier Valle, art directed by Daniel Jaramillo and Freddy Agostini, and directed by Nic Yiallouris through The Mill. The media agency is Ad Council.

Credits

President and chief strategy officer
EVP creative director
SVP creative directors
Senior copywriter
Senior art directors
Senior strategist
EVP head of production
VP director of digital production
VP director of print production
Account director
Senior account executive
Creative resource director
EVP director optimisation
Director of optimisation
Head of campaign development
VP, group campaign director
Campaign director
Production company, VFX production, VFX creative and colour
Director
Senior content producer
Head of content, US
Production coordinator
Production manager
Senior edit assist
Executive producer
Senior producer
Producer
Production coordinators
Shoot supervisor
Creative director
VFX creative director
Design
Senior colour assist
Post-production audio services
Sound design/mix
Producer
Music house
OLM development
Media agency

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE