The agency won the business following a pitch process handled through the AAR. It will create advertising across all channels to support Feelunique.com’s expansion strategy.
The retailer’s advertising has previously been handed in house but, following investment from Palamon Capital Partners and Sirius Equity late last year, Feelunique.com is aiming to extend its marketing activity.
Tom Newbald, the marketing director at Feelunique.com, said: "We were impressed with the way in which Leagas Delaney quickly and intuitively understood our business and got to a strong strategic positioning."
James Hayhurst, the managing director of Leagas Delaney, said: "Feelunique.com is a fantastic brand that has seen phenomenal growth. We’re very excited to have been offered the opportunity to help them continue to grow their business and drive awareness of their brand."
Feelunique.com was founded in 2005 and employs 150 people in Jersey and London. It sells more than 18,000 products from beauty brands including Dior, Lancôme and Kérastase.