Felix Velarde, the commercial and planning director of the
new-media agency, Hyperinteractive, has abruptly left the company he
helped found to set up a rival shop.
The new agency, New Media, will be owned by Velarde and
Hyperinteractive’s former creative director, Jason Holland. They have
also hired two ex-members of the Hyperinteractive design and production
team, Mike Slocombe and Paul Maguire.
New Media has already won the task of setting up a site for Direct
Connection and has also poached four of Hyperinteractive’s accounts -
Hewlett-Packard, IMC UMAX, Respro and the Sci-Fi Channel.
It emerged this week that Velarde resigned from the company a month ago,
after several disagreements with Richard Mellor, the senior partner in
Hyperinteractive. His new company was formed soon after Holland
Velarde said: ’Richard and I have not agreed on Hyperinteractive’s
new-media strategy or creative direction for some time. We will work
much the same as we did at Hyperinteractive, but also on interactive
Mellor, who sits on the D&AD board, played down any rivalry, despite
claiming to be unaware of the new company’s existence. ’I wish them
every success,’ he said. ’As far as I understood, Felix was taking a
full-time position at a publishing company and Jason was seeking a
freelance career; the new company isn’t what I expected.
Hyperinteractive is a settled ship with the key members still here. The
accounts they have from here were projects that were coming to a natural