Felix Verlarde exits Hyperinteractive to set up rival agency

Felix Velarde, the commercial and planning director of the new-media agency, Hyperinteractive, has abruptly left the company he helped found to set up a rival shop.

Felix Velarde, the commercial and planning director of the

new-media agency, Hyperinteractive, has abruptly left the company he

helped found to set up a rival shop.



The new agency, New Media, will be owned by Velarde and

Hyperinteractive’s former creative director, Jason Holland. They have

also hired two ex-members of the Hyperinteractive design and production

team, Mike Slocombe and Paul Maguire.



New Media has already won the task of setting up a site for Direct

Connection and has also poached four of Hyperinteractive’s accounts -

Hewlett-Packard, IMC UMAX, Respro and the Sci-Fi Channel.



It emerged this week that Velarde resigned from the company a month ago,

after several disagreements with Richard Mellor, the senior partner in

Hyperinteractive. His new company was formed soon after Holland

resigned.



Velarde said: ’Richard and I have not agreed on Hyperinteractive’s

new-media strategy or creative direction for some time. We will work

much the same as we did at Hyperinteractive, but also on interactive

TV.’



Mellor, who sits on the D&AD board, played down any rivalry, despite

claiming to be unaware of the new company’s existence. ’I wish them

every success,’ he said. ’As far as I understood, Felix was taking a

full-time position at a publishing company and Jason was seeking a

freelance career; the new company isn’t what I expected.

Hyperinteractive is a settled ship with the key members still here. The

accounts they have from here were projects that were coming to a natural

end.’



Topics