The activity, which forms the centre-piece of a bespoke sampling experience with Tesco and Winter Wonderland in London’s Hyde Park, supports the brand's above the line campaign and the strapline ‘Make your moments golden'. It forms part of a wider sampling campaign.
Emma Colquhoun, marketing director for Ferrero UK and Ireland, said the strategy was an evolution from previous efforts when the brand has leaned more on TV to drive sales. "We’ve been very TV focused in the past and now for the first time we’ve really expanded into a more 360 approach," she said.
Brand: Ferrero Rocher