Ferrero seeks agency for below-the-line task

Ferrero, the owner of Ferrero Rocher, Tic Tac and Nutella, is on the hunt for a below-the-line agency in the UK.

Ferrero seeks agency for below-the-line task

The Italian company has contacted agencies with a request for information ahead of a pitch, which is being led by Roth Observatory.

The appointed shop will work across all of Ferrero’s brands on direct marketing and digital CRM.

Pablo handles digital activity for Kinder Chocolate and Kinder Surprise but said it would be unaffected by the review. B Street has worked on loyalty and experiential campaigns for Nutella.

Ferrero uses different creative agencies for its brands. For Ferrero Rocher, Rainey Kelly Campbell Roalfe/Y&R handles UK work while Publicis London oversees activity in markets including the US, Canada and Australia.  

Karmarama picked up the Raffaello ad account last year, while Krow Communications holds the Kinder Surprise and Nutella businesses. Aesop is the lead creative agency for Tic Tac

Rocket was chosen to work on Ferrero’s UK media planning and buying in 2013, when the business was worth £16 million. 

Ferrero did not respond to a request for comment.