Ferrero seeks shop for brand ad review

Ferrero, the company that owns Ferrero Rocher, Nutella and Tic Tac, is speaking to agencies ahead of a review of its Raffaello confectionery brand.

Ferrero: seeks shop for brand review
Ferrero: seeks shop for brand review

The review is being run by Roth Observatory and is, according to one source, in "very early" stages.

In July, Publicis London was handed the FerreroRocher global advertising account after a competitive pitch.

Rainey Kelly Campbell Roalfe/Y&R, Ferrero Rocher’s UK creative agency, was not affected.

Aesop handles Tic Tac’s advertising and recently released an integrated campaign, called "find a fiver", that included TV ads and a consumer competition.

Omnicom Media Group holds Ferrero’s £72 million global media planning and buying business.


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