The display will showcase the confectionery brand's entire Christmas gift portfolio. The brand will also launch an in-store 'boutique'.
Ferrero Rocher is also installing branded Christmas trees at flagship shopping centres around the country, including West London's Westfield.
Meanwhile, brand owner Ferrero UK is launching a £5m push to emphasise the premium qualities of Ferrero Rocher. A TV campaign for the brand, created by WCRS, breaks today.