Ferrero unveils new family motif as cult party ad is dropped

The Italian chocolate company, Ferrero, has abandoned its famous, long-running ’ambassador’s reception’ commercials in favour of a more family-oriented theme, but it has retained the well-known theme tune.

The Italian chocolate company, Ferrero, has abandoned its famous,

long-running ’ambassador’s reception’ commercials in favour of a more

family-oriented theme, but it has retained the well-known theme

tune.



The new commercial, which was created in-house, shows a family

celebrating Christmas at home and building a giant Ferrero Rocher

pyramid. The family scenes are shot in soft focus and intercut with

shots showing how the sweets are made up of layers of chocolate and

nuts. At the end of the ad, a voiceover invites us to ’enter into the

Christmas spirit by sharing the pleasures of Ferrero Rocher’.



The ’ambassador’s reception’ ad had achieved cult standing in the UK

over the past few years. The theme tune was picked up by the Manchester

club scene and a jungle version of it was released last year.



Last Christmas, the company introduced a box of Ferrero Rocher

chocolates stacked in the pyramid formation used in the ad.



The ’ambassador’s reception’ has been running for several years, but had

a lavish makeover two years ago. Ferrero added new scenes to the

original ad, including an opening shot of the ambassador’s chateau-style

residence and new guests, including an Indian prince.



Ferrero UK’s other brands are Kinder chocolate and Kinder Surprise, Mon

Cheri, Nutella and Tic Tac. The Ferrero Rocher brand spends about pounds

3 million a year in the UK and is handled by Initiative Media.