Festival attendance to decline in 2013 says study

Music festivals are set to see a drop in attendance next year, according to a report by YouGov SixthSense.

Festival attendance to decline in 2013 says study
Festival attendance to decline in 2013 says study

From a sample of 1,015 festival-goers questioned between 11-16 October, just under a fifth (19%) said they plan on going to a music festival in 2013, while 54% said they wouldn’t be going at all.

Overcrowding, expense, and poor weather conditions were highlighted as the main reasons, with 22% suggesting they plan to take a holiday instead of attending a festival.

The recession, however, seems to have had less of an impact, with 56% of participants in a separate study agreeing it had "no impact" on the number of live music events they attend, or the amount they spend on live gigs.

In terms of preferences, 44% said smaller events are best for atmosphere, while 30% said there is no difference between larger and smaller events in terms of atmosphere.

James McCoy, YouGov SixthSense research director, said: "Our study suggests there is declining interest in attending music festivals that tend to span more than one day. Part of this is due to people having less money to spend, but many of the festival-goers we surveyed were turned off by poor weather and long queues.

"In contrast, our research indicates that a majority of those who attend live music concerts are not put off by the recession, and will continue going to gigs in 2013. This could be down to the fact that a single gig is much less of a commitment, both in terms of time and money, than going to a festival."

What do you think of the results? Do you think we’ll see more one-day festivals as a result? Comment below and let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More