Fiat has released a TV spot showcasing its 500 model. Krow spliced footage of the 500, which was shot in-house by Fiat through its Turin headquarters, with images used in the brand's outdoor, press and digital campaigns in the UK. The soundtrack is the new Pharrell Williams song Happy. The work was created by Joanna Perry and Damon Troth and produced by Krow.
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member