Fiat appoints DMB&B Group to UK direct marketing account

- IMP. the below-the-line arm of the DMB&B Group, has been appointed by Fiat Auto UK to handle the direct marketing account for all its Fiat and Alpha Romeo models.

- IMP. the below-the-line arm of the DMB&B Group, has been appointed by Fiat Auto UK to handle the direct marketing account for all its Fiat and Alpha Romeo models.

The work, which will be data-led, will support recent above the line activity and will break in the next few weeks.

IMP beat Yellow Submarine and two other DM agencies for the business.





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