Fiat Chrysler reviews EMEA advertising

Fiat Chrysler Automobiles, the Italian car manufacturer, is reviewing its advertising across Europe, the Middle East and Africa.

Fiat Chrysler reviews EMEA advertising

The brand is understood to be consolidating its business into one holding company.

It currently works with a number of agencies including Leo Burnett in Italy, which handles the Fiat creative account.

FCA also owns the Alpha Romeo, Chrysler and Jeep brands.

The company reviewed its estimated €600m (£536m) media planning and buying account last year and moved it from Maxus, which is in the process of merging with fellow Group M shop MEC, to Publicis Groupe agency Starcom.

FCA declined to comment. 


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