Krow's funky 90-second film celebrates the Fiat 500's 60th anniversary.
The psychedelic animation tells the story of the little car, from its first appearance in 1957 to the 60th anniversary limited edition model.
Building on the brand's "Forever young" positioning, the work continues to promote the Cinquino's playful image.
The film was created by surrealist British animator Cyriak. It premiered on 9 March at the Geneva Motor Show and is available to view online.