As the title sponsor of the Glamour Beauty Festival for the second year, automotive brand Fiat will be celebrating 60 years of iconic design and offering visitors the chance to take part in the Fiat 500 "Pool Party" on the brand's exhibition stand and be photographed in the Fiat 500 Riva.
Garnier will be creating a brand experience to get people to touch, feel and experience the brand and its products. Lizz Wainwright, senior product manager of Garnier, told Event: "We will be building a full brand experience which will be based around our messages of wellness and the natural ingredients that we use in our products."
Other brands that will be creating Pampering zones including skincare, makeup, wellness, hair, nails and fragrance, include Elizabeth Arden, The Estée Edit, GHD, Laura Mercier, Marc Jacobs Beauty, Nars and Redken.
The two-day event will also include talks and panel discussions, featuring a number of well known people, including Dermot O’Leary, Fearne Cotton and Lorraine Pascale.
The Glamour Beauty Festival will take place at London’s Saatchi Gallery.
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