Fiat Van renews Sun Supergoals deal for second year in row

Leo Burnett has created a press campaign to back Fiat Van's sponsorship of The Sun's "Supergoals" football supplement for a second year.

The ads break on 16 August and will appear every Monday in the supplement throughout the football season.

Aiming to be both topical and tactical, the ads will change on a weekly basis.

Using a half double-page spread, the ads will be divided so that the spot on the left will feature a fictional "team van", while the ad on the right will show a conventional product shot of one of the Fiat range.

Using the week's football news, the "team van" will satirise one of the football clubs in the premiership. The van will be given fictitious product features that relate to the team depicted and any recent activities or events that have befallen them.

Significant player signings, goals scored or a lack of them and recent performances are events that could trigger a team to be chosen as the subject of one of the ads.

The endline reads: "We've got the van for you."

The campaign first launched for the 2003/2004 football season and is designed to target van-driving football supporters.

The campaign was created by Jon Lilley and Andy Bunday. The media planning and buying is handled by Starcom Mediavest.

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