Fiat "Why do storks prefer the new Fiat 500L?" by Leo Burnett

Leo Burnett's multi-channel campaign for the Fiat 500L is part of the brand's "Let's make room for the next generation" concept.

The TV work will be supported across radio, and with web ads, all tailored for individual markets across Europe.

They will roll out in the coming weeks as the original Fiat 500 celebrates its 60th anniversary.