Fidelity Investments calls review of £5m UK ad roster

LONDON - Fidelity Investments, the world's largest mutual fund company, is conducting a statutory review of its £5 million UK advertising roster.

Fidelity Investments…statutory review is underway
Fidelity Investments…statutory review is underway

The financial services company is talking directly to a selection of undisclosed agencies, including financial specialists, with a view to holding a pitch for the business later in the year.

Fidelity currently works with a number of agencies on its advertising business, including Publicis and Bowden Smyth & Partners. The incumbent agencies have been invited to repitch.

The financial company's media planning and buying account, which is held by ZenithOptimedia, is not affected by the review.

Fidelity last held a review of its advertising in June 2005 when it retained Publicis as the lead agency on the account, following a pitch that involved Saatchi & Saatchi.

Publicis has created a number of campaigns for the financial brand since its appointment. It has also worked to significantly increase its online presence.

Fidelity first established a presence in the UK in 1979. It has about 660,000 UK customers with assets worth more than $200 billion.