Fifa 16 "play beautiful" by Wieden & Kennedy Amsterdam

The global TV campaign for Fifa 16 features some of the world's best footballers knocking a ball around to an operatic soundtrack.

Wieden & Kennedy Amsterdam created the two-minute ad, which is part of the wider "Fifaro" campaign. The spot features the footballers Sergio Aguero, Lionel Messi and Alex Morgan, as well as the basketball player Kobe Bryant, showing off their skills and playing EA Sports' latest version of Fifa.


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