Fifth Third Bank 'Brand of You' by Leo Burnett

Bank launches program for new grads to land jobs

Fifth Third bank (you can read Wikipedia's entry on the curious name here) of Ohio is celebrating college graduates through a program to land grads jobs.

The financial institution is providing the opportunity for 50 newly minted professionals to work with a career coach and is award 1,000 scholarships in a new campaign by Leo Burnett called Brand of You.

The $1 million offer's goal is to help students hit the ground running in their job search. The multichannel campaign is supported by a website, video and social media. College grads can enter by tweeting why they deserve job search coach gin using #BrandOfYou and #53Enter to win.