Film magazine awards Zenith £25m media business

- In2Film, the cinema souvenir magazine, has awarded Zenith Media its £25 million global media account following a three-way pitch.

- In2Film, the cinema souvenir magazine, has awarded Zenith Media its £25 million global media account following a three-way pitch.

Zenith beat MediaCom TMB and Universal McCann to win the business, which includes planning and buying in the UK and Europe, as well as the US and Australia.

A creative pitch is currently under way for the UK where spend is estimated at £10 million.

In2Film publishes souvenir programmes that are distributed free with cinema tickets during the first three days of a film's release.



Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus