Advertising will have a museum gallery dedicated to its work for
the first time, following a tie-up between D&AD and the National Museum
of Photography, Film and Television.
The gallery, which opens at the NMPFT in Bradford next spring, will be
called ’Advertising: the Persuader’s Art.’ It intends to take visitors
behind the scenes and help them to understand why the ad industry
exists, why it works and how a campaign is created.
David Kester, the director of D&AD, said: ’This is an exciting and
important initiative to be part of. Not before time, the advertising
industry will get national recognition for the contribution it makes to
our visual heritage.’
The gallery’s centrepiece will be a 3D interactive installation showing
the best of the current D&AD award-winners. Other areas of the gallery
will include a billboard poster wall, featuring examples from French
Connection, Benetton and other high-profile campaigns.